Before & After: Logo Design Tips and Tricks

You don't need to be an artist or designer to create an excellent logo. The best ones are simple—often just a word or a shape. However, the opposite is also true. Logos can be difficult precisely because it's so easy to overthink them. John McWade approaches logo design from a different perspective. He speaks to designers and nondesigners alike, offering tips and tricks to create simple, beautiful logos that get the message across with a minimum of fuss. After all, the most iconic logos—think Apple, Nike, and Disney—are some of the simplest. Follow along and learn how to apply the principles of these master brands to your own logo design





Introduction

Welcome

1. Introduction to Logo Design

What is a logo?

What makes a good logo?

2. Logo Tips and Tricks

How not to design a logo

The real Apple

Keep it simple

Try repeating elements

Don't mix styles

It doesn't have to be unique

It doesn't need an obvious connection

Don't be swayed by showy typefaces

Keep name and mark separate

Be consistent

A few trouble spots

Think beyond the logo

Closing

Next steps and thank you



Sample Files: None

Video Format: MP4

Video: AVC, 1280x720, 16: 9, 29.97fps, 184kbps

Audio: AAC, 48kHz, 128kbps, stereo